KIVU7I (formally known as King Simba) born as Joshua Mahaffey had a love for music since he was 13 years old. With his dad being a local DJ and his mom singing in the choir at her school and church, it was only a matter of time before he picked up the love of hip-hop. 

During his music journey when he became of age he decided to created his own record label. Thus far becoming: Heru Imperium Network, LLC putting his brand and creativity into one power house, its no wonder as to see where his heart truly lies.